Norwalk,
Connecticut was facing parking problems. Although it had recently
built a 775-car parking garage to serve its popular South
Norwalk (SoNo) district, a formerly derelict collection of 19th century
warehouse, commercial and factory buildings now revived as a bar,
restaurant and shopping district, complaints continued to pour in from
visitors and proprietors that the area lacked sufficient parking.
To
a disinterested observer, these complaints might have seemed odd: the
modest row of shopfronts along Washington and Wall Streets were
surrounded by off-street parking and had ample on-street parking as
well, and the blog Livable Norwalk confirmed that the SoNo area in fact did have an ample supply of parking in the vicinity:
In spite of the purported lack of parking, the new garage (located a five minute walk from the heart of the area) was a target of particular ire from local restaurant owners, who complained that it was too far away for customers. Several attempts have been made to explain the lack of use of the new multi-million dollar garage in spite of persistent griping about insufficient parking, including:
From Livable Norwalk: public parking in blue, private in orange. |
In spite of the purported lack of parking, the new garage (located a five minute walk from the heart of the area) was a target of particular ire from local restaurant owners, who complained that it was too far away for customers. Several attempts have been made to explain the lack of use of the new multi-million dollar garage in spite of persistent griping about insufficient parking, including:
- A pricing structure that would give Donald Shoup nightmares. Norwalk charges dramatically more for its garage spaces than for on-street spaces, even though the on-street spaces are scarcer and more convenient. Moreover, the city makes on-street parking free during high demand hours (after 6 p.m. for most streets), while only discounting garage parking. In response to this situation, the city recently hiked prices at its garages while leaving metered spaces unchanged.
- A poor pedestrian experience.
One blogger posted videos to show the allegedly poor quality of the
short walk from the garage to the center of the restaurant area, despite the fact that the garage incorporates a retail and office liner around most of its perimeter.
- An excessively long walk. This is the claim of SoNo merchants and visitors alike regarding the five-minute walk from the garage to Washington Street, although for certain attractions (such as the Maritime museum and a few restaurants) the garage does represent the closest parking option. On-street parking is very limited in the immediate vicinity of the garage.
All
of these explanations must play some role here, but one that is
unmentioned is, I think, perhaps the most important of all: the presence
of on-street parking itself. Consider the nearby Stamford Town Center, a typical enclosed mall which is reached solely by paid
garage parking. A typical visitor will need to walk about three to five
minutes to reach a randomly-chosen store from the garage, and possibly as many as seven
minutes to reach certain parts of the anchor stores. Yet there's rarely if ever been any complaint raised, so far as I'm aware, that parking is too far from the mall's stores, that that there isn't enough of it, or that the walk through the dim garage is too unpleasant.
Glance again at the map above, showing the commercial thoroughfare of Washington Street running east to west at the center of the frame. Occupying the entire southern half of the southern block, outlined in blue, is the 265-space Haviland Street parking deck. To the north is the 775-car Maritime Garage. Washington Street itself offers only 22 spaces, in comparison to the over 1,000 public garage spaces in close proximity, plus many hundreds more in public and private surface lots. Although these spaces only supply a tiny fraction of the total, by their conspicuousness they play an outsized role, inducing many motorists to circle the block several times in hopes of winning the parking lottery, rather than simply proceeding to one of the garages.
From a performance parking perspective, one could suggest charging for these spaces at the market-clearing rate, but taking a contextual view of Norwalk's parking policies, that may almost be beside the point. The very existence of the parking spaces, regardless of their cost, exacts a psychological toll on would-be garage parkers by making their walk seem long relative to where, in theory, they might have parked. As long as the spaces exist, garage parking will always be seen as a second-best option. At the mall, by contrast, where the option of parking in front of one's desired destination is completely unavailable, shoppers are indifferent to longer walks and seem to endure them without much complaint.
How to reconcile all of these competing views, which have produced a parking policy that is at war with itself, pitting alluring on-street parking against the city's own garage parking, and cheap, scarce spaces against abundant, expensive spaces – a situation hardly unique to Norwalk? Well, there are several potential options apart from adjusting the pricing structure:
Related posts:
Common Garage Parking, In Practice
Common Garage Parking, In Practice: Part II
Glance again at the map above, showing the commercial thoroughfare of Washington Street running east to west at the center of the frame. Occupying the entire southern half of the southern block, outlined in blue, is the 265-space Haviland Street parking deck. To the north is the 775-car Maritime Garage. Washington Street itself offers only 22 spaces, in comparison to the over 1,000 public garage spaces in close proximity, plus many hundreds more in public and private surface lots. Although these spaces only supply a tiny fraction of the total, by their conspicuousness they play an outsized role, inducing many motorists to circle the block several times in hopes of winning the parking lottery, rather than simply proceeding to one of the garages.
From a performance parking perspective, one could suggest charging for these spaces at the market-clearing rate, but taking a contextual view of Norwalk's parking policies, that may almost be beside the point. The very existence of the parking spaces, regardless of their cost, exacts a psychological toll on would-be garage parkers by making their walk seem long relative to where, in theory, they might have parked. As long as the spaces exist, garage parking will always be seen as a second-best option. At the mall, by contrast, where the option of parking in front of one's desired destination is completely unavailable, shoppers are indifferent to longer walks and seem to endure them without much complaint.
From
the perspective of the merchants, often the biggest boosters of underpriced on-street
parking, this apparent drawback of on-street parking is in fact seen as its very benefit. Since shoppers are believed to be tempted by
abundant free parking in other shopping areas, the retention of very cheap or free and
convenient parking may be seen as essential to create the illusion, for motorists,
of the same commodity found in suburban shopping centers (this sentiment is captured well in this article).
That this commodity is not available to 95% of peak-hour visitors regardless of how it is priced is irrelevant, given the same factors at play (that is, the theoretical possibility of a cheap, convenient spot is presumed to carry disproportionate weight in the mind of the potential shopper: the goal is luring them in, rather than actually providing them with the commodity sought).
That this commodity is not available to 95% of peak-hour visitors regardless of how it is priced is irrelevant, given the same factors at play (that is, the theoretical possibility of a cheap, convenient spot is presumed to carry disproportionate weight in the mind of the potential shopper: the goal is luring them in, rather than actually providing them with the commodity sought).
How to reconcile all of these competing views, which have produced a parking policy that is at war with itself, pitting alluring on-street parking against the city's own garage parking, and cheap, scarce spaces against abundant, expensive spaces – a situation hardly unique to Norwalk? Well, there are several potential options apart from adjusting the pricing structure:
- Convert the parking lane to sidewalk space. Although New Urbanists generally oppose the elimination of on-street parking, this is generally in the context of effective street widenings, in which the lane is turned over to through traffic rather than pedestrian use. Repurposing street parking for non-automobile uses (a favorite intervention of tactical urbanists, those deconstructivists of the autocentric paradigm), on the other hand, ought to be seen as a positive intervention. Spanish cities frequently incorporate shared-space streets with through-traffic lanes, and with parking prohibited through use of trees and bollards (see at right, from Barcelona). There is no reason such an approach could not be used on a much wider street, leaving ample room for sidewalk dining.
- Total pedestrianization. Another option frequently derided on the basis of several conspicuous failures in the 1970s, pedestrian malls have actually enjoyed tremendous success in dozens of American cities (non-American examples are too numerous to mention). Limited vehicular access for deliveries during certain hours would preserve functionality without unduly detracting from quality of life.
- Unconventional approaches to parking re-use. In a recent post, Matt Yglesias suggested that one way to deal with residents' fears of spillover parking generated by new development might be to eliminate residential parking permits and deed on-street parking spaces over the adjacent homeowners. Given that merchants would more likely than not be strongly opposed to either of the previous suggestions (but not always -- see an example of Minneapolis restaurants supporting a sidewalk expansion into street parking here), the same approach could be used in a commercial context. Establishments would be free to use the on-street space for their own parking, for some other use, or could simply sell the rights to the space to another merchant.
Related posts:
Common Garage Parking, In Practice
Common Garage Parking, In Practice: Part II